Sumol-Compal: Investigação aplicada

24 Fevereiro 2021, 17:30 • Maria Eduarda Machado Araújo

Apresentação realizada pela Doutora Maria João Alegria da Sumol-Compal:CompanyProfile(History,VisionWinningAspiration,Values,CommitmentstowardsStakeholders,Certifications,Business,Brands,EmployeesandFacilitiesBrief comment on innovation definition and presentation of R&D&I model by Prof. João Caraçafor innovation interfaces’ management.

Innovation as “part of SUMOL+COMPAL “DNA”; number of launched products, sales profile over time, innovation examples (Compal Essencial, Granizado Sumol)

R&D&I structure and tools at a food and beverage company like SUMOL+COMPAL; Strategic Marketing (consumer insights and project management), Development (laboratory and pilot scale, processes considering ISO9001) and Applied Research (interface with Universities, trade secret and patents).

 Myths & Learnings: examples of different domains (Chemistry, Biotechnology, Nutrition, Biochemistry, Statistics); importance of hypothesis’ formulation and critical results’ analysis

A responsável da unidade curricular foi a anfitriã da videoconferência.