Bibliografia

Principal

  • 1.     MacMillan, I.C., and R.G. McGrath, "Discovering New Points of Differentiation," HBR, 1997 (Reprint No. 97408). 2.     Almquist, E., and G. Wyner, "Boost Your Marketing ROI with Experimental Design," HBR, 2001 (Reprint No. R0109K) 3.     Christensen, Clayton M. (1997). The innovator's dilemma : when new technologies cause great firms to fail. Harvard Business Press. ISBN 0-87584-585-1. 4.     McGrath, R.G., and MacMillan, "Discovery-Driven Planning" Harvard Business Review, July-August, 1995 (Reprint No. 95406):
  • 5.     Dolan, R.J., "How Do You Know When the Price Is Right?" HBR, 1995 (Reprint No.95501):
  • 6.     Geoffrey A. Moore, Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customer (revised edition), HarperCollins Publishers, New York, 1999 7.     David J Teece, Technological Know-How, Organizational Capabilities and Strategic Management, World Scientific Publishing, 2007 (ISBN:   978-981-256-850-2).:

Secundária

Não foi definida bibliografia secundária