Orador: Hugo Ferreira

Faculdade de Ciências, ULisboa

Título: Quantified Self: Neuromarketing

Resumo:

In this seminar, we will discuss how the progressive digitization of the self, via wearables and human-machine interaction, is opening up new research and market opportunities, namely neuromarketing. We will delve into the concepts, physiological signals, techniques, and applications involved, and finally on future perspectives.